Affordable corporate IT for SMEs: unified communications for manufacturer Lunge
Ulf Lunge has run every day for 30 years. One part of his kit is especially important to him: his shoes. “Over the last 30 years I must have checked out almost every shoe on the market”, commented Lunge. To those who know Ulf Lunge’s background, this comes as no surprise. Because together with his brother Lars, he manages Lunge Der Laufladen, four specialist running shops in Hamburg and Berlin.
Back to the beginning: From dealer to producer – from SME to start-up company.
“Many running shoes failed to meet our high requirements”, recalled Ulf Lunge. And so the idea of developing their own running shoe was born. Manufactured ergonomically, fairly, and cleanly in Germany. The Lunge brothers worked on their first design, Classic Run, which proved a great commercial hit. “People wanted our shoes. Throughout Germany, and very soon in other countries, too”, recalled Lars Lunge.
Professional IT: crucial for professional development and production
The Lunge brothers were amazed by the success of their shoe. They had to produce more Classic Runs and develop new designs. “We needed more materials. In some cases we also needed to find new suppliers. And then there were the discussions with the development team, some of whom were in Hamburg and some in Mecklenburg, where our production is based“, recalled Lars Lunge. Lines became red hot as the Lunge brothers and their staff phoned, sent e-mails, skyped and chatted. “We were going back and forth, it soon became very difficult to keep track of everything.” As entrepreneurs, the Lunge brothers realised professional IT was a must. They needed a solution which combined telephone, e-mail, calendar, video conferencing, chat and file storage. “When we heard that IPD NOW is an IT configurator specially designed for small companies, I thought it could be just right for us”, recalled Ulf Lunge. “We needed professional IT, but at SME-level. We really didn’t have the time to worry ourselves too much about it.” The Lunge brothers ordered a unified communications solution (cloud-based software for all communications) through IPD NOW. “A few clicks and we were ready to request a quote. It arrived two days later. We confirmed the order and were ready to go. Everything was sorted in a few days.” A high-quality, healthy and fairly produced running shoe – Lars and Ulf Lunge now sell five successful shoe designs. “Thanks to IPD NOW, we have an excellent communications set-up”, explained the delighted entrepreneurs.
IPD NOW is available from EUR 16 per month, including 24×7 support. Find out more about our IT for start-ups.
More on this topic: Simply click to order and get to work – straightforward IT for start-up company Geschenke.de