Everyone is speaking about it: The Data.
But what makes data so valuable and significant to the success of a company? It is not the source, the format or the amount of data that makes it special, but the information that can derived from it. The success of a company is linked to the conclusions and actions taken from extracting information from the available data.
Every company gains information about its target group, the market or the competition, but the potential for a future successful action is only realised, if the data is dealt with accurately in the form of datamanagement and the correct measures are taken.
Digitalisation as a driver for datamanagement
Alongside digitalisation, companies are required to act in real time. The focus is on the flexibility, agility, transparency and integration in the company. There is need for better monitoring and controlling the enormous amounts of data generated by technology change. Corporate IT is growing in importance as more and more data becomes permanently available across applications.
The IT department does not guarantee data quality, but only the right figures which works moderately for many companies. In most cases it is the specialist departments that assess the quality of the data. IT controls and improves the company processes and datamanagement to make data available to the company in real time. Datamanagement nowadays is a necessity, as different people require access to the right information from any place at any time.
Many forget the importance of data
It is now apparent that many companies still pay close attention to certain success factors such as marketing measures, but neglect the crucial aspect, the data. The knowledge of data ownership plays a role in success, but it is also crucial to recognize the data as capital and not a burden. Datamanagement should not be treated as a project, rather as a holistic program with constant innovations and changes from which one’s own potential is discovered and realised. Data is an asset, a resource that is difficult to obtain and its value should not be underestimated. Companies have a vast amount of data located within the company, flows through the company, leaves the company or comes from outside. The numerous sources such as operating and transaction models, scanners, customer contact points, etc. capture a large variety of data that is valuable to a company if the its potential is harnessed.
The solution: Microsoft Dynamics 365
Datamanagement is realised in real time with Microsoft Dynamics 365. CRM and ERP functions as well as data silos are seamlessly combined with Microsoft Dynamics 365. Thanks to Dynamics 365’s modern and intelligent cloud applications, your company can move forward and maximize your data security. The cloud infrastructure offers secure and intelligent data protection solution for the management of data in marketing, sales, service, finance, processes and personnel processes. The integrated security features ensure maximum data security. All connections between customers and Microsoft data centres are encrypted guaranteeing the confidentiality and fidelity of transmitted data.
Datamanagement is the basis for a successful and functioning company. IPD NOW helps you to succeed with Microsoft Dynamics 365.