Datamanagement for business success



Every­one is speak­ing about it: The Data.
But what makes data so valu­able and sig­nif­i­cant to the suc­cess of a com­pany? It is not the source, the for­mat or the amount of data that makes it spe­cial, but the infor­ma­tion that can derived from it. The suc­cess of a com­pany is linked to the con­clu­sions and actions taken from extract­ing infor­ma­tion from the avail­able data.
Every com­pany gains infor­ma­tion about its tar­get group, the mar­ket or the com­pe­ti­tion, but the poten­tial for a future suc­cess­ful action is only realised, if the data is dealt with accu­rately in the form of data­man­age­ment and the cor­rect mea­sures are taken.

Dig­i­tal­i­sa­tion as a dri­ver for data­man­age­ment

Along­side dig­i­tal­i­sa­tion, com­pa­nies are required to act in real time. The focus is on the flex­i­bil­ity, agility, trans­parency and inte­gra­tion in the com­pany. There is need for bet­ter mon­i­tor­ing and con­trol­ling the enor­mous amounts of data gen­er­ated by tech­nol­ogy change. Cor­po­rate IT is grow­ing in impor­tance as more and more data becomes per­ma­nently avail­able across appli­ca­tions.
The IT depart­ment does not guar­an­tee data qual­ity, but only the right fig­ures which works mod­er­ately for many com­pa­nies. In most cases it is the spe­cial­ist depart­ments that assess the qual­ity of the data. IT con­trols and improves the com­pany processes and data­man­age­ment to make data avail­able to the com­pany in real time. Data­man­age­ment nowa­days is a neces­sity, as dif­fer­ent peo­ple require access to the right infor­ma­tion from any place at any time.

Many for­get the impor­tance of data

It is now appar­ent that many com­pa­nies still pay close atten­tion to cer­tain suc­cess fac­tors such as mar­ket­ing mea­sures, but neglect the cru­cial aspect, the data. The knowl­edge of data own­er­ship plays a role in suc­cess, but it is also cru­cial to rec­og­nize the data as cap­i­tal and not a bur­den. Data­man­age­ment should not be treated as a project, rather as a holis­tic pro­gram with con­stant inno­va­tions and changes from which one’s own poten­tial is dis­cov­ered and realised. Data is an asset, a resource that is dif­fi­cult to obtain and its value should not be under­es­ti­mated. Com­pa­nies have a vast amount of data located within the com­pany, flows through the com­pany, leaves the com­pany or comes from out­side. The numer­ous sources such as oper­at­ing and trans­ac­tion mod­els, scan­ners, cus­tomer con­tact points, etc. cap­ture a large vari­ety of data that is valu­able to a com­pany if the its poten­tial is har­nessed.

The solu­tion: Microsoft Dynam­ics 365

Data­man­age­ment is realised in real time with Microsoft Dynam­ics 365. CRM and ERP func­tions as well as data silos are seam­lessly com­bined with Microsoft Dynam­ics 365. Thanks to Dynam­ics 365’s mod­ern and intel­li­gent cloud appli­ca­tions, your com­pany can move for­ward and max­i­mize your data secu­rity. The cloud infra­struc­ture offers secure and intel­li­gent data pro­tec­tion solu­tion for the man­age­ment of data in mar­ket­ing, sales, ser­vice, finance, processes and per­son­nel processes. The inte­grated secu­rity fea­tures ensure max­i­mum data secu­rity. All con­nec­tions between cus­tomers and Microsoft data cen­tres are encrypted guar­an­tee­ing the con­fi­den­tial­ity and fidelity of trans­mit­ted data.

Data­man­age­ment is the basis for a suc­cess­ful and func­tion­ing com­pany. IPD NOW helps you to suc­ceed with Microsoft Dynam­ics 365.